Privacy policy

Privacy Policy

 


Effective date: October 15, 2025


Thank you for being part of the Wilder & Soul Wholesale community (“Wilder & Soul,” “we,” “our,” or “us”). We value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you visit our website, make purchases, or communicate with us.

 

 

 

1) Information We Collect

 


We collect information to process your orders, improve our services, and support our wholesale customers. The types of information we collect include:


 

(a) Information You Provide Directly

 

 

  • Account details (name, business name, resale certificate, address, email, phone)

  • Order information (billing and shipping address, payment details, products ordered)

  • Communications with us (emails, messages, inquiries, or customer service requests)

  • Tax exemption forms or documents, if applicable

 


 

(b) Information We Collect Automatically

 


When you visit our website, we automatically collect certain data, including:

 

  • Device and browser type

  • IP address and general location

  • Site usage and actions (pages viewed, time on site, etc.)

  • Cookies and similar technologies (used for analytics, personalization, and cart tracking)

 


 

(c) Information from Third Parties

 


We may receive information from:

 

  • Platforms like Faire, Handshake, or Shopify Markets if you order through those channels

  • Payment processors (e.g., Shopify Payments, PayPal)

  • Email or marketing apps (e.g., Klaviyo, tinyAlbert)

 

 

 

 

2) How We Use Your Information

 


We use the information we collect to:

 

  • Process and fulfill orders

  • Communicate order updates, invoices, and account information

  • Provide customer service and technical support

  • Send important updates about orders, products, or policy changes

  • Send marketing emails or newsletters (if you’ve opted in)

  • Prevent fraud and comply with legal obligations

 


We do not sell or rent your personal information to third parties — ever.

 

 

 

3) Email Marketing & Opt-Out

 


If you subscribe to our mailing list, we may send you emails about:

 

  • New arrivals, restocks, and preorder announcements

  • Wholesale specials or trade event updates

  • Order and account information

 


You can unsubscribe at any time by clicking “Unsubscribe” in any email or by contacting us directly at sales@wilderandsoul.com.


Transactional emails (order confirmations, shipping notifications, invoices) will still be sent as needed.

 

 

 

4) Cookies & Tracking Technologies

 


Our website uses cookies and similar technologies to improve your experience and gather analytics.

Cookies help us:

 

  • Keep your cart active while shopping

  • Remember login and account preferences

  • Understand traffic patterns and page performance

 


You can disable cookies through your browser settings, but some parts of the site may not function properly if cookies are turned off.

 

 

 

5) Sharing Your Information

 


We share limited data with trusted third parties who help us operate our business:

 

  • Shopify (our e-commerce platform)

  • Shipping carriers (UPS, FedEx, DHL, USPS)

  • Payment processors (Shopify Payments, PayPal, etc.)

  • Email & CRM tools (Klaviyo, tinyAlbert, Pipedrive)

  • Accounting or tax partners, when necessary

 


These partners only use your data to perform contracted services and are obligated to protect your information.

 

 

 

6) Data Retention

 


We keep your data for as long as necessary to fulfill orders, comply with legal requirements, and maintain accurate business records.

If you close your wholesale account, we will retain minimal information required for tax or legal purposes.

 

 

 

7) Security

 


We use reasonable administrative, technical, and physical safeguards to protect your information from loss, theft, and misuse.

However, no online system is 100% secure. We encourage all users to protect login credentials and avoid sharing sensitive information through unsecured email.

 

 

 

8) Your Rights

 


Depending on where you live, you may have the right to:

 

  • Access or request a copy of your personal data

  • Request corrections or updates

  • Ask us to delete your account or data (unless required by law to retain it)

 


To make any of these requests, email us at sales@wilderandsoul.com and include “Privacy Request” in the subject line.

 

 

 

9) Third-Party Links

 


Our website may include links to external websites (like Instagram, TikTok, Faire, or Handshake).

We are not responsible for the privacy practices or content of those sites. Please review their policies before providing personal information.

 

 

 

10) Children’s Privacy

 


Our website and services are intended for adults (business use only) and are not directed toward children under 18.

We do not knowingly collect personal information from minors.

 

 

 

11) California & International Privacy Rights (GDPR / CCPA)

 


Certain privacy laws—like the California Consumer Privacy Act (CCPA) and the EU/UK General Data Protection Regulation (GDPR)—give residents additional rights.

If you are located in California, the European Union, or the United Kingdom, you may exercise the following:


 

(a) Right to Know / Access / Portability

 


You can request a copy of the personal data we hold about you and details on how we use it.


 

(b) Right to Correction / Rectification

 


You may request that inaccurate or incomplete information be updated or corrected.


 

(c) Right to Deletion (“Right to Be Forgotten”)

 


You can ask us to delete your information unless we must retain it to meet legal or tax obligations.


 

(d) Right to Opt Out of Sale or Sharing

 


We do not sell personal data for money.

However, certain cookies or analytics tools may be considered a “sale” or “share” under the CCPA.

You can opt out of these by:

 

  • Adjusting cookie settings in your browser; or

  • Emailing sales@wilderandsoul.com with subject line “Privacy Opt-Out.”

 


 

(e) Right to Withdraw Consent (GDPR only)

 


If processing is based on your consent (e.g., marketing emails), you may withdraw it at any time without affecting prior lawful processing.


 

(f) Right to Non-Discrimination (CCPA only)

 


We will never deny goods, services, or pricing because you exercise your privacy rights.


 

(g) Lawful Basis for Processing (GDPR only)

 


We process personal data under these lawful bases:

 

  • Contract performance: to fulfill your wholesale orders.

  • Legitimate interest: to operate and improve our business.

  • Legal obligation: to comply with tax, fraud, and record-keeping laws.

  • Consent: for marketing communications.

 


To make a privacy request or exercise any of these rights, contact us at sales@wilderandsoul.com and include “Privacy Request” in the subject line.

We may need to verify your identity before completing the request.

 

 

 

12) Changes to This Policy

 


We may update this Privacy Policy from time to time.

The Effective Date at the top reflects the latest version.

If major changes occur, we’ll update the notice on our website or send an email notification.

 

 

 

13) Contact Us

 


If you have any questions about this Privacy Policy or how we handle your information, please contact us:

sales@wilderandsoul.com

 (657) 341-9952

 Wilder & Soul Wholesale — Texas, USA

In addition, you agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/sweetpea-culture/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/sweetpea-culture/privacy_policy).